• 167 (132) positions were advertised by mainstream Sporting Organisations, with AFL, Golf and Rugby Union leading the way.  This increase in the general sport market is encouraging, demonstrating the employment base outside the Olympic market remains reasonably strong.
• Sales and marketing personnel continue to be in high demand with 76 (53) positions advertised, representing 11.7% of the total number of positions advertised.  Marketing skills and/or background was noted as a selection criteria in 52%(55%) of positions advertised.  While a slight reduction on 1998, this trend reinforces the importance the market continues to place on candidates with strong sponsorship development and servicing backgrounds.
• While the 1999 Sportspeople Report represents the best available measurement of employment activity for the sports market, it is by no means an absolute measure of the total number of positions filled in 1999.  The sports market is characterised, like many other industry sectors, by a trend to fill many positions through internal promotion, networking, referrals or targeted selection.  It is estimated up to 60% of positions available in sport are filled without advertising.
• Given positions are advertised in other major city media, Sportpeople has estimated the number of sport sector positions advertised in Australia in 1998/99 was between 1300-1625.

The complete 1999 Sportspeople Report was published in Sport Australia.  Sportspeople is a sport employment specialist and can be contacted as follows:

Sportspeople, Level One, 9 Carlotta Street, Artarmon NSW  2064 Tel. (02) 9436 2385  Fax: (02) 9437 4531 www.sportspeople.com.au