Edition
2/2000
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Are The Good Times Over?
The cosy partnership between professional
clubs and sporting leagues may be coming to an end.
Conflicts in sport are not new; Australian
media has enjoyed a long and proud tradition of delivering news of such crises to its
insatiable, sports-mad public.
Lately,
sport seems to have had even more issues than usual - swimming's bodysuit fracas,
selection disputes for the Australian team for the Sydney 2000 Olympic Games, rugby league
stars taking international holidays in the middle of the season only to return and
announce their retirement.
But resorting
to litigation to resolve such issues in now an Australian growth industry. It is yet
another instance where Australia is following an American lead.
Two seasons
ago, around half of America's National Basketball Association regular season draw was lost
when players withdrew their labour - their goal, a bigger slice of the enormous television
rights fees that had previously headed into the consolidated revenue of the NBA and its
member clubs. In a similar dispute in 1994, Major League baseball was decimated by a
player lockout. |
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At home, in 1996 the courts were required to intervene in the Australian Rugby
League's fight against Super League. The sport seems only now to be emerging from
those dark times, where support for the sport was not merely polarised, but almost dealt a
knock-out blow.
Certain time-honoured traditions in sport appear now to have lost their
currency. At the forefront is the long unchallenged right of sporting organisations
to make determinations free from the spectre of litigation.
Some ill winds
are blowing, threatening to end the cosy relationship between professional teams and their
governing bodies or league administrators.
Bodies such as
the Australian Football League have enjoyed unparalleled power to make determinations by
which all 16 of its member teams have been obliged to abide. The matters over which
the AFL has long reigned supreme include the ability to sell television rights for the
league as a whole.
But while the
member team has, at present, few avenues on which to challenge the AFL's power, the owners
and management committees which operate AFL venues have identified a potential chink in
the armour.
Witness the
ongoing thrust and parry between the operators of Melbourne's Optus Oval, home to the
immensely well-connected Carlton Football Club, and the AFL.
Earlier this
year, Carlton president John Elliott threatened to lock out pay television cameras from
Optus Oval. The Carlton board contended that C7 - ironically enough the Optus Vision
support channel - would televise the game in Melbourne, live against the gate and
therefore affect the club's revenue base. ....Continued page 2 |